Why is Website Architecture so Important
SEO, relevant content and website structure, play an important role in determining how well your website ranks on Google. A user knows that the upper ranked your website on Google the more popular the online site . Although SEO and content are extremely important in helping your website get to where it must be in search engines there’s another important factor that’s sometimes overlooked – the online site architecture/structure. it’s going to be the case that your website is directing high numbers of tourists to the situation from search engines, but the overall website could even be getting low interaction. this might mean that your website is lacking a user-friendly experience. So, what’s a user-friendly experience? Here at IMS Marketing, we believe an online site should be able to answer yes to the next questions:
• Is it fast?
• Is it responsive?
• Is it easy to navigate around?
• Can you clearly get from one area to subsequent in 3 steps at most?
• Is it crammed with “link juice” (internal and external links)?
• Is it aesthetically pleasing?
When designing an online site and thinking about its functionality, the foremost objective should be to reinforce customer satisfaction and loyalty by providing an environment that’s useful, simple and memorable. IMS Marketing has put together a few of points that are important to master when moulding the structure of your website.
Give them what they have
In the fast-paced generation we now sleep in , everything is completed at the press of a button. We use search engines to supply us what we might like during a moment – type what you’d like , click, get the result. this is often often also what a user needs from your website. they have the knowledge they need instantly.This is so important when it involves your website SEO, content and structure. When competing against the vast amount of websites all fighting for the first page on Google, you would like to verify your page content has relevancy to your page titles.
Get to the bones of it
You can’t build your house without a blueprint. the same goes for your website. An organised and well thought out structure must be in place before the web design process begins. Creating a sitemap beforehand could also be an honest thanks to form sure your site is crawlable, both by search engines and by users.The websites with an honest site map tend to rank higher on Google. believe the user’s journey on your website from beginning to end. believe the importance of creating internal links in your website to make it easier for the user to navigate around the site. If your website is rich with internal links and features an entire sitemap, Google will reward you.
Easy on the eye
This may be something which can not seem important, but it does have an impression on the user’s opinion quite you think that that . The visitors don’t believe the gears that employment behind the online site , as this is often often not something visible to them, on the other hand an online site visually looks good they go to be impressed and it creates how of professionalism.Also, an honest point to remember is, when it’s good on desktop it must be the same on mobile. Develop your website with a mobile-first approach before making any drastic design decisions.
Put the pedal to the metal
This is something that probably frustrates a user quite the opposite factor. A slow website are often extremely frustrating and should have a huge effect on your website’s bounce rate. All the bells and whistles attached to your website can have a big effect on the speed of your website. inform manage your plugins realistically so as that this does not affect the responsiveness of your website.Be diligent about your website themes, these can carry plenty of luggage . inform optimise images for the web . an image heavy website must be optimised properly therefore the speed isn’t affected.